![]() There’s no clear answer, and pre-release tracking has never had to account for a situation quite like this. The question on everyone’s minds, though, is how many families will turn out when the film is also available on PVOD for an extra $30 charge to Disney+ subscribers? ![]() That suggests not just any old content is coming back to the big screen, but potentially crowd-pleasing fare that will contribute to the nascent momentum we’re beginning to see. ![]() Raya has also garnered an incredible 96 percent Rotten Tomatoes score from more than 150 critics. Disney is a brand name that families have trusted for decades, and that’s an audience which will be crucial to long-term theatrical rebounds - as evidenced by Tom & Jerry‘s over-performance last weekend and the staying power of other family-friendly pics like The Croods: A New Age and The War with Grandpa. The benefits for Raya may outstrip the disadvantages, though. Raya is still far from a normal big-studio release, and it will likely still take time for many audiences to return - whether by choice as they wait for new content and vaccines, or by lack of choice as they wait for their local markets (such as Los Angeles) to permit theatrical operations again. New York City’s cinema re-opening is finally here (well-timed to coincide with Raya‘s this weekend), San Francisco was also allowed to restart its theaters this week, and Tom & Jerry‘s pandemic model-busting box office opening has provided a significant benchmark on the road to recovery.Īll of these developments were welcomed by studios and movie theaters, eventually capped off by news that every adult in the country will have access to a COVID-19 vaccine by the end of May (two months sooner than previously expected). Next, Disney is set to arrive with its first domestic theatrical release in a year as Raya and the Last Dragon hits an estimated 2,045 locations this weekend.Ĭonsumer confidence is growing. A not-insignificant optimism is growing for movie theaters and studios after ten days of more positive developments than negative ones for the industry.
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